1. How to Win Friends and Influence People by Dale Carnegie (1936)
Carnegie's classic self-help book counts people as diverse as oracular investor Warren Buffet and murder-mastermind Charles Manson among its acolytes. The book, which comprises a recipe for getting ahead, has sold more than 15 million copies since it was first published. Transcribed with help from a stenographer (at the suggestion of a Simon & Schuster exec who heard Carnegie speak), this likeability manual spawned from a popular lecture course taught by Carnegie. Here's a nugget of Carnegie's counsel: "You can't win an argument. You can't because if you lose it, you lose it; and if you win it, you lose it."
2. Think and Grow Rich by Napoleon Hill (1937)
Urged by steel magnate Andrew Carnegie to research what underpins the fortunes of the world's most powerful people, Napoleon Hill spent more than 20 years studying well-known financial front-runners. Inside he bottled "the Carnegie secret," distilling knowledge from such captains of industry as Thomas Edison, Henry Ford, John D. Rockefeller, and, of course, Carnegie. Among those influenced by Hill's "philosophy of achievement" is boxer Ken Norton, who cited Hill as inspiration after defeating and breaking the jaw of Muhammad Ali. As an L.A. Times sportswriter once wrote of the match: "The credit belongs to a famous man of the past named Napoleon. Not the Emperor of France; this one is Napoleon Hill."
3. The Power of Positive Thinking by Norman Vincent Peale (1952)
Turn that frown upside-down: In the relentlessly upbeat world of post-World War II America, where everything seemed like it was on the rise and always would be, Peale optimistically codified simple procedures for "mastering the problems of everyday living." Don't be defeated, he counsels. The book "is written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life."
4. I'm OK—You're OK by Thomas Anthony Harris (1969)
In the 1950s, psychiatrist Eric Berne expanded on Freud's theories of psychoanalysis to develop his own system of diagnosis and therapy called Transactional Analysis. Rather than speculating about the unconscious mind to explain human behavior, Berne schematized social interactions—aka his "transactions." Harris, one of Berne's close disciples, took Berne's ideas and ran with them, promoting the methodology in his pop-psych paragon I'm OK—You're OK. Harris' book became even more influential than Berne's own and has made a host of pop cultural cameos, including in sitcoms like The Odd Couple, Taxi, and Seinfeld. The child, a transactional analyst might say, surpassed the parent.
上世纪50年代，精神病学专家埃里克•伯恩进一步阐述了佛洛依德的精神分析理论，并形成了自己的诊断与治疗体系：交互分析 (Transactional Analysis)。伯恩并非通过推测潜意识来解释人类行为，而是将社会互动系统化——也就是他的“交互”。伯恩的爱徒哈里斯继承了他的理论，并将其付诸实践，在其大众心理学经典作品《我好!你也好》中宣传了交互分析方法。哈里斯的图书在影响力方面甚至超越了伯恩的作品，并曾在许多流行文化作品中出现，包括情景喜剧《单身公寓》(The Odd Couple)、《出租车》(Taxi)和《宋飞正传》(Seinfeld)。按照交互分析师的说法，伯恩可谓青出于蓝而胜于蓝。
5. The 7 Habits of Highly Effective People by Stephen R. Covey (1989)
Managerial magician Stephen Covey became a much sought-after exec-whisperer after publishing his seven-maxim wisdom. Offering sharp saws like Be Proactive (Habit No. 1), Think Win-Win (No. 4), and, well, Sharpen the Saw (No. 7), the book delivers succinct, memorable advice. Covey, a onetime teacher at Brigham Young University's School of Management and co-founder of its Department of Organizational Behavior, eventually set up a consulting business to market his insights. While Covey's axioms may come as no surprise to some, it's the book's digestible structure that wins him converts—including former President Bill Clinton, who once invited Covey to Camp David for personal guidance.
这部管理学经典之作出版后，管理学大师史蒂芬•柯维成了极受欢迎的高管导师。书中为读者提供了简洁但令人记忆深刻的建议，如积极主动(习惯1)、双赢思维(习惯4)和不断更新(习惯7)。柯维曾任杨百翰大学(Brigham Young University)管理学院讲师，也是该校组织行为学系的联合创始人，他后来成立了自己的咨询公司，宣传自己的理论。柯维的理论虽然对有些人而言并不新鲜，但本书易于理解的结构却为他赢得了大批拥护者，美国前总统比尔•克林顿曾邀请柯维前往戴维营对他进行个人指导。
6. Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen (1993)
Conceived of as a collection of 101 inspiring stories more than two decades ago, the book begat a mega-franchise. Motivational speakers Canfield and Hansen took on the original project after their audience members solicited them to compile anecdotes from their talks. Snowballing into more than 250 titles and selling more than 110 million copies in the U.S. and Canada, the series has become a fixture of bookshelves across the world. Sold in 2008 to three new owners, the franchise has not lost steam. It has since launched a YouTube Channel and comfort food lines for both pets and humans.
7. The Secret by Rhonda Byrne (2006)
Echoing the language of Hill and "the Carnegie secret," Byrne produced a Da Vinci Code-esque video documentary claiming to reveal life-changing arcana in 2006. Her book of the same name quickly followed, receiving a major popularity boost from The Oprah Winfrey Show. Byrne's premise is based on the "law of attraction": positive thinking begets positive results. Cosmic magnetism and will power bring health, wealth, and happiness, Byrne says. She cites Einstein, Edison, and Galileo as famous possessors of this secret knowledge. Building on her own success, Byrne has continued to spread the word in soulful sequels such as The Power and The Magic.
2006年，拜恩制作了一部类似《达芬奇密码》(Da Vinci Code)的视频纪录片，与希尔和“卡内基致富秘诀”使用的语言遥相呼应。这部纪录片声称解开了能够改变生活的奥秘。她很快便推出了同名图书，并因《奥普拉脱口秀》(Oprah Winfrey Show)的大力推荐而畅销一时。拜恩的理论基于“吸引力法则”：积极的思考会带来积极的结果。拜恩表示，宇宙吸引力和意志力能够带来健康、财富和幸福。她认为爱因斯坦、爱迪生和伽利略等都掌握了这一奥秘。借助这本书大获成功的东风，拜恩随后又推出触动灵魂的续篇《力量》(The Power)和《魔力》(The Magic)，继续宣传自己的理论。